69 Opposites Attract - filmmaker tips 44

The big Q for a filmmaker is, is marketing more important than making today? Honestly, though I feel making & marketing complement each other - if we are to talk about one attribute that makes a bigger difference in perception, it is marketing. There are very many aspiring filmmakers that approach me for gap funding; though their making is good; marketing isn't. Every year there are quite a number of films that fail commercially because of marketing, same goes for actors & crew as well!

Conventional estimates put the figure at 100 films a year worldwide that could've been commercial hits but for marketing. An investor takes into account, how well 'you' can market the product (film) or sell the product (film).